Demand Generation: The Key to Increase Sales and Leads

You invest a lot of time and money in your marketing efforts. Yet no matter how much you try, the sales are not matching up. Indeed, there is no tangible ROI that compares to what you are spending. A lot of it concerns the quality of leads you’re getting. Many of them turn out to be cold. This means the sales teams are wasting time running around in circles. The reality is that you are not catching the customer at the right place. Focusing on lead generation will not work out well for you. What you need to concentrate

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