Responsive vs Adaptive: How To Choose the Right Design Approach

Just a few years ago, designers could create a single rigid website version and call it a day. That’s no longer the case. Now, they need to take into account innumerable smartphones, wearables, tablets, and other smart devices — and so do you. This is especially true for ecommerce businesses. Most brands can no longer afford to focus on a single device. More than 58% of internet traffic comes from mobile devices, while desktop devices account for 40%. Close to 60% of ecommerce sales are made through mobile. The share of mobile traffic will only keep growing, which means that designers also have to

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