Email Marketing Automation: Basics, Types, and Benefits

Email marketing is one of the most affordable conversion-rich marketing methods. As a business grows, the contact list also increases, making it increasingly difficult to give each customer one-on-one attention. Email automation is one of the most potent and valuable pillars of email marketing. You can easily create workflows and email each customer with personalized, timely, and relevant messaging. With email automation, you use predefined rules to trigger personalized emails to customers based on specific customer actions. An added bonus? Once you set up the system, it will run seamlessly by itself, saving you lots of time and effort. How

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